Five Tips to Ensure You Stay Competitive in the Real Estate Industry

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Remaining competitive in the real estate industry requires hard work and persistence. Property managers must provide a wide array of services for their clients, including the following:

  • Marketing properties to commercial and residential tenants
  • Screening potential tenants to reduce turnover and ensure on-time payments
  • Providing maintenance service for all units
  • Handling paperwork and recommending price points for lease and rental fees

For investors going at it alone in the real estate marketplace, managing all these tasks can be challenging. Here are five of the most important keys to longevity in the property management and real estate investment fields.

Tip #1: Solicit Feedback
Finding out what tenants are saying about you and your property is critical to maintaining a positive public reputation. By proactively requesting feedback regarding your properties, your maintenance procedures and your overall business practices, you can ensure a greater degree of tenant satisfaction and can reduce turnover in your investment properties. This can boost your profitability and ensure steady revenues for years to come.

Tip #2: Research Price Points
Making use of available tools to check pricing for comparable properties and to determine the real value of each real estate investment under consideration can help you select the right properties for your portfolio and the right rent or lease price points for your tenants. By staying competitive in the financial field, you can improve your performance and profitability in the real estate marketplace. Don’t forget to take neighborhood information into consideration; the right location can make a big difference in the desirability of a property.

Tip #3: Embrace Modern Technologies
Communicating with clients and tenants via email or text can save time and money in managing reminders and handling necessary correspondence. By paying expenses electronically, you can also reduce paperwork inside the office, allowing you to maintain a green-friendly workplace while enjoying added convenience for all your transactions. Mobile devices and cell phones can provide improved access to information, allowing you to stay productive even after hours or when you are away from the office.

Tip #4: Track Your Return on Investment
Maintaining meticulous financial records is not only a legal requirement but also a good idea to ensure that you are turning a profit on your real estate investments. Comparing revenues with expenses for each property in your portfolio can allow you to identify underperforming investments and take steps to address these issues to ensure the highest level of profitability for your company.

Tip #5: Trust but Verify

The right screening processes can have a real impact on the quality of tenants your properties attract. Checking credit reports, references and past payment patterns can provide added insights into the financial habits and dependability of potential tenants. In both the commercial and the residential real estate markets, acquiring and retaining the right renters and lessees can give a significant boost to your overall profitability. A little due diligence can go a long way toward helping you achieve this goal.

These five core strategies can help you manage properties and maintain a healthy financial profile in the real estate marketplace. By keeping your eyes on the profitability prize, you can expect your investments to pay off for increased longevity in this constantly evolving area of the U.S. economy.

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